General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing4 min read
How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.
General Marketing5 min read
B2B Remarketing: Boost Your ROI in Three Easy Steps
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.
General Marketing14 min read
Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat
Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective. The digital psychology approach is focused on understanding and explaining online user’s activity.
General Marketing8 min read
How To Create an Ebook Landing Page That Generates Leads
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.
General Marketing6 min read
A Quick Guide To Building an Effective In-House SEO Team
Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!
General Marketing13 min read
Free Chrome Extensions Marketers Should Use #Semrushchat
Many people use Google Chrome because they like it and find it easy to use. But the browser becomes even more powerful when you add specific extensions to it. For now, there are many different extensions that enhance the functionality of the Chrome browser and can, as a result, make marketers’ lives better.