General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing10 min read
How to Search For and Find Any Email Address
Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.
General Marketing10 min read
What's Popping? 4 Types of Pop-ups You Should Have On Your Website
This article discusses 4 types of pop-ups that you should have on your website if you want to pick-up new leads without the risk of being annoying. It also includes multiple examples of great pop-ups you can learn from. This article will cover the most important mistakes you need to avoid when creating pop-ups if you want to preserve a smooth user experience.
General Marketing10 min read
Less Is More: How To Find Duplicate and Low Value Archives with XPath & Custom Extraction
Low-value pages can negatively influence your business. With this post, you will learn a method which will help you find blog archive and product listing pages with little or no content, and so you can implement the required actions.
General Marketing7 min read
Influencer Checkup: How To Successfully Avoid Fake Influencers
It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
General Marketing15 min read
How To Choose a Co-Marketing Partner: Experts Offer Tips
Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.
General Marketing4 min read
How To Set Up a Successful Affiliate Marketing Partnership: An Expert View
Geno Prussakov, CEO & Founder of AM Navigator and a guest of #Semrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.