General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing13 min read
How to Write a Case Study: Guide with Free Template + Examples
Learn how to write a case study that inspires conversions with our step-by-step guide and handy template.
General Marketing7 min read
What Is Data-Driven Marketing & Why Is It Important?
Data-driven marketing is the process of gathering and using data to inform or improve marketing strategies.
General Marketing19 min read
A Beginner’s Guide to Online Reputation Management
Online reputation management (ORM) is the process of creating a positive online presence for your brand.
General Marketing10 min read
14 Tips for Marketing to Seniors in 2025
Best practices for marketing to seniors include posting on Facebook, improving accessibility, and doing SEO.
General Marketing19 min read
24 CRM Tools to Level up Your Business in 2025
Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.
General Marketing5 min read
Finding Your Ideal Marketing Toolkit with the Semrush App Center
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.