General Marketing6 min read
How Semrush MCP Connects Your AI Tools to Live Marketing Data
Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing15 min read
6 Ways to Build a Search Everywhere Optimization Strategy for 2026
Search Everywhere Optimization is the practice of building visibility across every platform where your audience searches and researches. Not just Google.
General Marketing12 min read
What Is Digital Marketing? Types, Examples, & Strategy
Learn what digital marketing is, explore 9 key types, and get a simple strategy checklist to grow your business online.
General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing10 min read
8 Effective Marketing Channels in 2025 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.
General Marketing9 min read
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.
General Marketing8 min read
Exploring the Role of a Full Stack Marketer
Dive into the multi-faceted role of a full stack marketer and see how they handle various marketing tasks. Learn about the essential tools that help optimize and streamline their daily operations.
General Marketing24 min read
Influencer Management 101: Building Strong Relationships
Want to try influencer marketing? It‘s all about making genuine connections. Read this guide to learn how.
General Marketing11 min read
Meet Your Next Game-Changer: Your Top Semrush Updates of 2025
Semrush digital marketing tools are already helping you smash your goals, but there’s always room to make them even better. We’re only halfway through 2025, but we’ve been hard at work coming up with fresh ways to make your work even easier
General Marketing12 min read
How to Measure Brand Awareness: The 10 Metrics That Matter
Learn how to measure brand awareness with a deep dive into the essential metrics you need to track.