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Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.
Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Learn about Yandex‘s reach, and its advantages over Google.
Everyone knows keywords are a big part of SEO, but I feel most people don’t really appreciate the work that goes behind setting up a strategy that is based on keyword performance. Maybe it’s because most people don’t understand what measures are taken to create large SEM campaigns with thousands of keywords that need to be strategically selected. When dealing with large pay per click campaigns in AdWords, using the right keywords means everything. Since there are great tools out there like Semrush and Google Analytics, we can get great keyword data from our competitors or our websites that we manage easily. But managing that data can be tricky at times (especially with ecommerce data). As a member of a PPC management company, it’s important that I am efficient and strategic when selecting keywords for our clients. I wanted to share some of the ways I use Excel to create a keyword strategy very quickly using simple concatenation in a not-so-simple way.
Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy. This will help you to pull more customers, and also ensure that these customers stay with you until they make a buying decision. The most important aspect of a well-laid out marketing strategy for an ecommerce business is an effective search engine optimization strategy. Over the years, I’ve had the chance to experiment with all kinds of SEO and SMO ideas. Here are 20 tricks and tactics I‘ve found to be most effective.
Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic. The event I participated in was part of a week-long gathering for those in the tech and new media community. On Tuesday, I spoke under the umbrella topic, “The Future of Digital Marketing.” Speakers could use visual aids, demonstrate a case study or pitch their company. Oh, and we only had three minutes to present.
The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company. He had a unique situation: he couldn’t afford to take his ecommerce store and migrate it to a modern CMS or even redesign it, but wanted to still have the ability to provide ecommerce data from Google Analytics. The problem was that installing ecommerce tracking within Google Analytics was going to require hundreds of hours of programming time, and he simply could not afford it. We were able to use our data-driven marketing techniques by using the following formula.
On-page SEO is optimizing webpages for higher search engine and AI visibility to attract more traffic.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Learn how to do a competitive analysis and compare your brand against your competitors.
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.