Last updated: January 13, 2026

    nfl.com

    December 2025 Traffic Stats

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    nfl.com Web Traffic Statistics

    Get a snapshot of nfl.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    nfl.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December nfl.com received 89.18M visits with the average session duration 07:31. Compared to November traffic to nfl.com has increased by 44.04%.
    Total Visits last 3 months
    Dec89.18M
    Nov61.91M
    Oct70.88M
    Get marketing insights →10x daily insights. Free!

    nfl.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nfl.com's core audience is located in United States followed by Canada, and Germany.
    Country
    All devices
    Desktop
    Mobile
    United States85.43%76.18M25.1%74.9%
    Canada2.73%2.43M42.51%57.49%
    Germany1.82%1.62M25.15%74.85%
    Mexico1.61%1.44M25.55%74.45%
    United Kingdom1.5%1.34M34.63%65.37%
    See all countries →10x daily insights. Free!

    nfl.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On nfl.com, visitors mainly come from Direct (59.0% of traffic), followed by google.com (26.78%). In most cases, after visiting nfl.com, users go to google.com and espn.com.

    nfl.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Nfl.com's audience also visits cbssports.com, followed by pro-football-reference.com, and foxsports.com.
    #1
    Visits:

    49.85M

    #3
    Visits:

    15.96M

    nfl.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nfl.com’s traffic has increased by 2.25% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -99.89% down to current paid search traffic.

    nfl.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    nfl.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nfl.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    nfl
    I
    N
    130,400,0001.42.76%
    nfl playoff picture
    C
    I
    1673,0000.081.88%
    nfl schedule
    I
    37,480,0001.431.7%
    nfl games
    I
    513,600,0002.111.66%

    nfl.com SEO Audit

    Check out nfl.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    nfl.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.