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    Last updated: January 13, 2026

    discover.com

    December 2025 Traffic Stats

    BankingFinance
    Global Rank:
    Worldwide
    1,434
    Country Rank:
    United States
    323
    Visits

    32.21M

    Authority Score

    75

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    discover.com Web Traffic Statistics

    Get a snapshot of discover.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    discover.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December discover.com received 32.21M visits with the average session duration 05:58. Compared to November traffic to discover.com has increased by 14.21%.
    Visits

    32.21M

    +14%
    Pages / Visit

    4.77

    Avg. Visit Duration

    05:58

    Bounce Rate

    35.3%

    Total Visits last 3 months
    Dec32.21M
    Nov28.2M
    Oct30.31M
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    discover.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Discover.com's core audience is located in United States followed by Puerto Rico, and Canada.
    Country
    All devices
    Desktop
    Mobile
    United States98.51%31.73M50.65%49.35%
    Puerto Rico
    		0.21%66.75K84.11%15.89%
    Canada0.2%65.74K60.32%39.68%
    India0.14%44.19K54.36%45.64%
    United Kingdom0.11%36.5K76.07%23.93%
    See all countries →10x daily insights. Free!

    discover.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On discover.com, visitors mainly come from Direct (68.09% of traffic), followed by google.com (9.24%). In most cases, after visiting discover.com, users go to discovercard.com and chase.com.

    Show traffic details →

    discover.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Discover.com's audience also visits experian.com, followed by myfico.com, and creditkarma.com.
    #1
    discover.com favicon
    experian.com
    Visits:

    47.62M

    #2
    myfico.com
    Visits:

    3.13M

    #3
    creditkarma.com
    Visits:

    55.93M

    See more competitors →

    discover.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Discover.com’s traffic has dropped by -1.26% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 76.39% up to current paid search traffic.
    Organic Search Traffic

    7.92M

    -1%
    Paid Search Traffic

    296.53K

    +76%
    Branded Traffic Share

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    Access 10 years of data →

    discover.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    discover.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to discover.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    discover
    N
    		11,830,0002.7219.52%
    discover login
    N
    T
    		1823,0005.18.78%
    discover card login
    N
    T
    		1673,0000.267.18%
    discover card
    N
    		1450,0006.464.8%
    discover credit card
    N
    		1368,00011.993.92%
    See all keywords →

    discover.com SEO Audit

    Check out discover.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
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    Scan your website for 130+ technical and SEO mistakes

    discover.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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    Backlinks

    17.14M

    -6%
    Google Penalty Risk

    Unlock

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    discover.com Backlinks and Referring Domains

    Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In December the number of backlinks to discover.com has dropped by -5.88% and equals 17.14M. The amount of referring domains has dropped by -4.22% and equals 41.93K.
    Get more free data →

    discover.com SEO Audit

    Check out discover.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    discover.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.
    Get your audit →