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What is rank tracking?

Author:Semrush Team
1 min read
Jan 10, 2025

Rank tracking is the process of monitoring where your webpages rank in search engine results for specific keywords. By following these positions over time, you can spot trends and see which of your SEO strategies are contributing to higher rankings.

Rank tracking is key because it shows how well your optimization efforts are working. And allows you to identify areas of success and which pages or keywords need more attention. Ultimately, it helps you increase visibility and bring more visitors to your site.

Track your rankings using a dedicated rank tracking tool. These tools automatically check and record your rankings every day, giving you consistent insights into your progress.

Further reading: Best Rank Tracking Software

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The Semrush Team brings together AI visibility experts, SEO specialists, data analysts, and product practitioners to help businesses grow and manage their online visibility. We publish research, experiments, and practical guidance grounded in real data from the Semrush platform, covering search, content marketing, and the broader digital marketing landscape.

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