Google Ad Preview Tool: How to Check Your Ads
Use Google Ad Preview to optimize performance. This detailed walkthrough explains how.May 07, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
How to Create a Social Media Calendar in 2025
A social media calendar lets you organize, schedule, and track your social content. Here‘s how to create one.May 06, 2024
12 Top Website Performance Tools for Site Owners
Discover the best website performance tools for site owners to optimize and improve your website‘s speed.Apr 30, 2024
LinkedIn Lead Generation: 7 Best Practices to Grow Customers
Learn how to generate leads on LinkedIn with tips for connecting and engaging with your target audience.Apr 30, 2024
6 Examples of FAQ Pages and How to Write a Great One
Check out our list of the web‘s best FAQ pages. And learn how to create a great FAQ page for your site.Apr 30, 2024
How to Track Keywords: The Ultimate Guide
Tracking keywords for your website helps you measure its online visibility. Here‘s how to do it step by step.Apr 29, 2024
Google Ads Keywords Explained: Boost Your PPC Performance
What are Google Ads keywords, and how do you research them? Learn best practices for more effective ads.Apr 29, 2024
Pinterest SEO: 7 Tips to Boost Your Reach & Drive More Traffic
Using Pinterest SEO can help increase your brand awareness and drive more traffic to your website.Apr 29, 2024
The 4 Best SEO Forums for Marketers: Learn, Share, and Grow
Discover the best SEO forums to learn, share your experiences, and grow alongside fellow marketers.Apr 26, 2024
20 B2B Marketing Tactics to Outperform Your Competitors in 2024
Ramp up your lead generation and gain a competitive edge with these essential B2B marketing tactics.Apr 26, 2024
Target CPA Google Ads: Maximize Conversions & Minimize Costs
Explore the art of maximizing conversions while minimizing costs with Google Ads‘ Target CPA.Apr 26, 2024
Keyword Performance: What It Is and How to Track It
Learn metrics like click-through rate, cost per click, and ROI. Plus 7 tips for improving keyword performance.Apr 26, 2024
Cumulative Layout Shift: What It Is & How to Improve Your Score
Cumulative Layout Shift (CLS) is a Core Web Vital that measures unexpected shifts in a page‘s content.Apr 26, 2024
Dynamic Content: Definition, Examples & Implementation Tips
Learn to personalize the user experience across the buyer‘s journey using dynamic content (with examples).Apr 26, 2024
HTML Hide Element: What Is the Hidden Attribute & How to Use It
The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.Apr 23, 2024
Email Open Rates: Statistics & Strategies to Increase Yours in 2024
Learn what good email open rates are in different industries, along with strategies to increase yours.Apr 19, 2024
What Is Pogo-Sticking in SEO? Expert Strategies and Tips
Explore the concept and impact of pogo-sticking in SEO. Get expert tips and strategies for minimizing it.Apr 19, 2024
How to Create a Marketing Budget in 9 Steps (+ Free Template)
Learn how to create a marketing budget for your brand. Plus, get a free template to start tracking costs today.Apr 19, 2024
16 Tactics for a Winning Mobile App Marketing Strategy
These 16 tactics will help make your mobile app marketing strategy successful. From awareness to retention.Apr 19, 2024
How to Write a Conclusion That Drives Engagement
Learning how to write a conclusion that engages the reader takes practice. Use these tips for inspiration.Apr 18, 2024
Contributor
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Feb 27, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.Feb 25, 2025