Paid Advertising18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.
Writer, editor, SEO strategist, and supporter of the Oxford comma. There‘s little I enjoy more than lounging on my couch playing video games and snuggling with my dog.
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On-page SEO8 min read
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.
Technical SEO12 min read
Redirects: What They Are & How to Use Them
A redirect is a way to send users and search engines to a different URL than the one they requested.
General Marketing10 min read
What Is Digital Advertising? A Guide to Getting Started
Digital advertising is the practice of delivering ads through various digital channels.
Local SEO21 min read
Google My Business: A Guide to Google Business Profile
Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
General Marketing19 min read
A Beginner’s Guide to Online Reputation Management
Online reputation management (ORM) is the process of creating a positive online presence for your brand.