Competitor Intelligence & Research13 min read
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.
Dana holds a Bachelor of Business Administration with a major in Marketing and specializes in content writing, copywriting, and SEO strategy. She has over 10+ years of experience helping established organizations within their marketing departments and currently partners with B2B providers to develop content strategies and craft persuasive copy that delights and converts.
Expertise
- content writing
- copywriting
- content strategy
- seo
- market research
Education
- BBA in Marketing
Author
Technical SEO8 min read
What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.
Ecommerce6 min read
Shopify vs. WordPress: Which Is Better for Ecommerce?
Compare Shopify vs. WordPress to determine which ecommerce platform is the best for your online store.
Keyword Research9 min read
Mobile Keyword Research: What It Is & How to Do It
Discover 5 simple steps to uncover mobile keywords for your site. Plus tools to make the job easier.
General SEO6 min read
What Is Website Traffic? And a Quick Guide on Tracking It
Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.
Keyword Research6 min read
What Are Keyword Phrases? And How They Help Your SEO
A keyword phrase is a multi-word search term you want to target with your webpage. Here‘s how to find them.
Content13 min read
The Ultimate Guide to Content Marketing Best Practices
Our content marketing best practices include defining your messaging and building a team. Discover more.
Social Media9 min read
Facebook SEO: 16 Ways to Boost Your Facebook Visibility
SEO tips for Facebook include adding keywords to your name and bio, posting consistently, and more.
General Marketing10 min read
11 Local Business Marketing Ideas to Try
These local business marketing tactics can help you attract customers who are nearby.
General SEO10 min read
10 Quick SEO Tips for Better Rankings + More Traffic
SEO does take time and effort. But these quick SEO tips can help you see results faster.
Ecommerce11 min read
Uncover Key Insight with Ecommerce Market Research
Learn the steps + tools needed to perform ecommerce market research that boosts your business.
Technical SEO11 min read
A Guide to UTM Code Parameters, Creation, & Tracking
UTM codes are text snippets added to URLs to track different campaigns. Here’s how to create them.
Contributor
Keyword Research8 min read
Ecommerce Keyword Research: A Practical Guide
Ecommerce keyword research is the practice of identifying relevant search terms for your online store.
Technical SEO8 min read
What Is a 307 Redirect? An Overview & How to Use It
A 307 redirect temporarily reroutes web traffic to another URL. Find best practices to implement 307 redirects.
Keyword Research6 min read
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.