Cost Per Click: Definition, Why It Matters + How to Measure CPC
CPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.Jan 22, 2025
Boris Mustapic
Head of Content AT Weflow
Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
Expertise
- content strategy
- on-page seo
- link building
- conversion rate optimization
Education
- MA in English Language and Literature
Contributor
YouTube Keyword Research: A Complete Guide
Our guide to YouTube keyword research shows you how to find terms you can use to get more views.Jan 17, 2025
Canonical URLs: A Beginner's Guide to Canonical Tags
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.Dec 19, 2024
The 15 Best Marketing Automation Tools for 2025
Try these marketing automation tools to streamline your workflows, get better results, and save time.Dec 18, 2024