AI7 min read
GEO vs. SEO: A Comparative Guide for Digital Marketers
Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
AI8 min read
We Tested Query Fan-Out Optimization (Here's What We Learned)
We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.
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How to Track LLM Prompts in 3 Steps
Track prompts by capturing prompt logs, tagging your prompts, and analyzing them. See how to do it.
Contributor
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AI Overviews: What Are They & How to Optimize for Them
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.
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Website demographics describe the characteristics of the people who visit your website.
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