What Is A/B Testing in Marketing? How to Do It + Examples
A/B testing compares two versions of an element to see which performs best. Learn how & see examples.May 05, 2025
Zach Paruch
SEO Content Strategist AT Semrush
Zach Paruch is an SEO strategist with over ten years of experience driving organic growth across a diverse range of verticals. His expertise includes on-page and technical SEO, international SEO, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that resonates with audiences.
Expertise
- on-page seo
- technical seo
- search intent analysis
- information architecture
- ux/ui for seo
Education
- BS in Psychology
Author
How to Create a Google Analytics Dashboard for Your Needs
Create a Google Analytics dashboard to review important data in one place + see report examples.Mar 26, 2025
What Is App Store Optimization? A Complete Guide to ASO
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.Mar 21, 2025
What Is Schema Markup? & How to Add It to Your Site
Schema markup is code that helps search engines better understand your website content.Mar 12, 2025
Contributor
Link Building for SEO: A Guide to the Basics
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AI Overviews: What Are They & How Do They Affect SEO?
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.Jan 07, 2025