General SEO8 min read
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
General Marketing3 min read
What Total Addressable Market (TAM) Is & How to Calculate It
Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.
General SEO10 min read
What Is YMYL & How Does It Affect SEO?
“Your Money or Your Life” (YMYL) refers to topics that may affect users’ health, finances, safety, or well-being.
General SEO7 min read
What Are Sitelinks? How to Get Them & Why They Matter
Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.
Paid Advertising13 min read
Responsive Search Ads: The Ultimate Guide for Beginners
Learn how to create responsive search ads and optimize them for better results in this comprehensive guide.
Technical SEO9 min read
How UX and SEO Are Related (& How to Optimize for Both)
UX elements that can help SEO include site structure, mobile compatibility, and content readability
General Marketing18 min read
The 15 Best Marketing Automation Tools for 2025
Try these marketing automation tools to streamline your workflows, get better results, and save time.
General SEO7 min read
YouTube Backlinks: Why They Matter and How to Build Them for SEO
Know why and how you should build YouTube backlinks to improve your SEO for greater online visibility.
Link Building5 min read
What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.
Social Media7 min read
How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.
General SEO7 min read
What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)
Keyword Research7 min read
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.
Contributor
General Marketing9 min read
The Marketing Funnel: What It Is & How It Works
A marketing funnel is a model of the customer journey that represents the buying stages people go through.
Competitor Intelligence & Research14 min read
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.
General SEO6 min read
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.