How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.Jun 24, 2025
Luke Harsel
Content Lead AT Semrush
Luke has been creating content at Semrush for over 9 years and is currently focused on product marketing for SEO tools. Previously, he developed the Semrush knowledge base, authoring hundreds of technical articles to grow the self-service platform by over 2,000%. When he‘s not at work, he likes to ride his bike around Philadelphia.
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Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.Feb 03, 2025
Internal Links: Ultimate Guide + Strategies
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.Jan 22, 2025