AI Platforms like ChatGPT are exploding in popularity.
Hundreds of millions of people use them to find information, research products, compare solutions, and get recommendations.
If your brand doesn't appear in AI answers, you're invisible to a massive audience actively looking for solutions in your space.
So if you’re wondering, “Is investing in AI visibility actually worth it for your business right now?”
The general answer is yes. However, there are some important factors to consider before making this decision.
When Does AI Visibility Investment Make Sense?
Investing in growing AI visibility makes sense when you have the resources (team and budget) and a willingness to commit to long-term optimization efforts.
Sure, AI is the next big opportunity. But is your business ready to capitalize on it?
You should strongly consider investing if:
- You want to be future-ready and build a strong presence where consumer research is increasingly taking place
- You have the resources to improve your existing content, create new content, and strengthen your overall digital footprint
- Your competitors are appearing in AI recommendations, but you’re not.
- You want to experiment with a new marketing channel
If you do decide to invest in improving your AI visibility, you’re going to find a lot of value in a platform like AI Visibility Toolkit. This is our brand-new solution for monitoring performance in AI platforms and identifying opportunities for improvement.
Using the AI Visibility Toolkit, you can track your:
- AI Visibility Score: See how often your brand appears in AI answers compared to competitors. The score is given out of 100. The higher your score, the more visible you’re in AI answers.
- Mentions: Monitor how many times your brand name gets mentioned in AI-generated answers.
- Cited Pages: Identify which specific pages from your site AI platforms reference
Your goal is to improve these metrics over time.
Once you begin improving your AI presence, that’s when forecasting your future visibility becomes incredibly valuable.
How Can You Forecast Future AI Visibility Based on Current Trends?
You can forecast future AI visibility by analyzing your growth rate over the past several months.
If your brand mentions and citations have steadily increased by 15-20% each month, you can reasonably expect similar growth in visibility—provided you keep up the efforts that are generating results and, if AI platforms don’t radically change how they display content and brands.
Here’s how you can forecast AI visibility step by step:
- Calculate your monthly growth rate. For example, if your brand mentions and citations grew from 2000 to 2200 in one month, your growth rate was 10%. Monitor this over at least 6-9 months to find your average rate.
- Apply that growth rate to future months. Project your visibility ahead by applying the same percentage increase each month. For instance, if you’re at 2,200 and your average monthly growth rate is 10%, then next month’s forecast would be 2,420 mentions and citations.
- Account for other factors. Adjust your forecast if you expect some factors to either speed up or slow down your AI visibility growth. This could include increased content creation, major PR campaigns, or expected changes to AI platform policies.
- Create multiple scenarios. Develop a conservative, realistic, and optimistic forecast by using slightly different growth rates (e.g., 8%, 10%, and 15%). This gives you a range of potential outcomes to share with stakeholders.
Stay Ahead in the AI Era
AI platforms are a new marketing channel, and many brands haven't yet tapped into its potential. There is a real opportunity to get ahead.
If you're interested in staying up-to-date with developments in this space, research, and optimization strategies, we regularly publish new insights on our blog.
Here are some of our recent articles you should check:
