Use a rank tracker by setting up keyword monitoring for your website, then analyzing position changes weekly to identify SEO opportunities and measure campaign performance.
Start by configuring your tracking setup, then regularly review the data to guide your optimization strategy.
Here's how to set up rank tracking:
- Create a project with your website domain. Add your main website URL as the foundation for tracking
- Add your target keywords. Include keywords that represent your business priorities and conversion goals
- Configure tracking settings. Set your location, device preferences (mobile vs desktop), and how often you want rankings checked
- Set up competitor monitoring. Add 3-5 main competitors to see how your rankings compare
Once tracking is running, analyze your data weekly:
- Review visibility trends. Look for overall ranking improvements or declines across your keyword portfolio
- Identify quick wins. Find keywords ranking positions 11-20 that could reach page one with targeted optimization
- Spot ranking conflicts. Check when multiple pages from your site compete for the same keyword and hurt each other's performance
- Monitor SERP features. See opportunities to earn featured snippets or other special search result formats
Connect your rank tracker to Google Analytics to see whether ranking improvements actually increase traffic and conversions, helping you focus on keywords that drive real business results.
Semrush Position Tracking provides comprehensive monitoring across devices and locations while tracking competitors simultaneously, making it easier to spot opportunities and measure success.
