16 Best SERP Tracking Tools for 2026 (Free & Paid)

SERP tracking tools show how your website ranks for potentially thousands of keywords across Google and other search engines.

And as Google AI Overviews and ChatGPT reshape search visibility, tracking AI-driven results is now as important as monitoring traditional rankings. 

The right tool helps you measure SEO performance, detect ranking drops quickly, and uncover new opportunities to grow visibility. 

This guide lists 16 of the best SERP tracking tools for 2026—both free and paid—to help you choose the one that fits your goals and budget.

Let’s get started.

1. Position Tracking

Best for: Tracking keyword rankings across multiple search engines and AI tools

Semrush’s Position Tracking tool tracks keyword rankings and SERP features across locations, devices, and search engines. 

You can monitor daily ranking changes, compare visibility with competitors, and group keywords with tags.

Position Tracking also shows which SERP features your site appears in, such as featured snippets, AI Overviews, and local packs. 

Set up custom alerts to get notified when rankings rise or drop, so you can respond quickly.

To get started, open the tool, enter your domain, and click “Set up tracking.”

Select a search engine (or AI tool), device, and location. Click “Continue To Keywords.”

Add keywords and click “Start Tracking.”

After setup, Position Tracking generates a keyword ranking report. Go to the “Overview” tab and scroll to “Rankings Overview” to view all tracked keywords and their current positions. 

What I Like

Position Tracking monitors AI visibility inside ChatGPT.

In my test with 50 SaaS-related keywords for Monday.com—like “project management platform for startups” and “best project management tools”—setup took less than 10 minutes. 

The dashboard displayed ChatGPT search results for all keywords in one place. 

By adding competitor domains, I could compare visibility side by side and even open ChatGPT responses directly from the report for quick validation. 

Pricing

Position Tracking is included in the Semrush SEO Toolkit. 

Pro plans start at $139.95 per month (500 keywords), Guru at $249.95 (1,500 keywords), and Business at $499.95 (5,000 keywords).

2. SERP Gap Analyzer

Best for: Finding low-competition keywords

SERP Gap Analyzer identifies easy-to-rank-for keywords by scanning thousands of SERPs around a chosen topic and flagging weak pages with signals like slow load times, thin content, low domain authority, or outdated pages.

To SERP Gap Analyzer when creating new content, enter your domain and a seed topic related to your product, service, or industry. The tool scans SERPs and highlights keywords where weak content ranks high. 

For existing pages, connect Google Search Console (GSC) to import underperforming pages and get improvement suggestions.

The platform also includes AI writing tools to generate SEO titles, outlines, briefs, or full content drafts.

What I Like

The AI Search Grader quantifies your visibility across AI search platforms. For example, Monday.com scored 96/100 in my test. 

Having all visibility scores in one dashboard makes it easy to measure the true impact of AI-driven efforts without having to compare data from multiple tools.

Pricing

No free plan available. 

SERP Gap Analyzer costs $99 per month for three domains, 10 reports, and 6 keyword suggestions per report). 

A seven-day free trial is available, with in-app purchases for extra features. 

3. Semrush Sensor

Best for: Monitoring Google algorithm updates and SERP volatility

Semrush Sensor tracks daily changes in Google search results to show when volatility spikes, so you can determine whether ranking drops comes from a broad algorithm update or a site-specific issue. 

Semrush Sensor assigns a Sensor Score from 0 to 10 that reflects SERP volatility. A higher score means stronger fluctuations—often a sign of a major Google update.

You can monitor volatility across 25+ industries, including finance, health, and real estate. 

Semrush Sensor also tracks how SERP features, such as AI Overviews, change over time. This helps you see when Google is testing or expanding AI-generated results that could affect your site’s visibility. 

What I Like

When several clients experienced sudden ranking drops in Q3 2022, Semrush Sensor showed a sharp spike in the daily score. 

That confirmed a broad Google update and ruled out site-specific problems, which saved me hours of manual troubleshooting.

Pricing

Free to use.

4. Mangools SERPWatcher

Best for: Quick SEO health checks

SERPWatcher is a lightweight tool that tracks keyword rankings without data overload.

You can monitor rankings on desktop and mobile, target specific countries or cities, and even connect Google Business Profile (GBP) to track visibility in local packs.

A standout feature is the Performance Index (PI). This score combines keyword rankings and search volume to measure overall SEO health. Instead of scanning long lists of changes, you see a quick snapshot showing whether visibility is trending up or down. 

You can also set custom alerts to get notified when rankings change in ways that matter most for your brand.

What I Like

SERPWatcher tracks Google map pack rankings directly. When monitoring multiple locations, it’s easy to see where visibility is dropping or or improving, so I can take immediate action. 

Pricing

No free plan available.

Plans start at $29.90 per month for 200 keywords. 

Premium plans start at $44.90 per month (700 keywords), and Agency plans start at $89.90 per month (1,500 keywords), with a 48-hour money-back guarantee.

5. Map Rank Tracker

Best for: Visualizing local rankings on Google Maps

Map Rank Tracker shows exactly where your local business ranks on Google Maps for selected keywords and is part of the Semrush Local Toolkit.

To use Map Rank Tracker, enter your business name, place a grid over your target area, and add the keywords you want to track. 

The tool scans each grid point and displays your ranking for that location. Results appear as a color-coded heatmap, so you can quickly see areas of strong and weak visibility at a glance. 

You can toggle between tracked keywords at the top of the screen.

Each campaign supports up to 100 keywords, with flexible scan intervals—daily, weekly, monthly, or manual.

Key local SEO metrics include:

• Average rank: Average position across all pins
• Share of voice: Weighted visibility score 
• Rank distribution: Position breakdown (1-3, 4-10, etc.) 

If you manage multiple locations or a large service area, you can buy extra campaigns and credits to expand tracking.

What I Like

Map Rank Tracker pinpoints hyperlocal visibility drop-offs.

For example, if I run a bakery in New York. I might rank #2 near Street A but #6 near Street B. The grid highlights this gap. 

A competitor may have optimized content for Street B. To close the gap, I could publish a Google Business Profile update mentioning Street B and upload a photo tagged nearby.

Pricing

Included in the Semrush Local Toolkit. 

Plans start at $30 per month (375 Map Rank Tracker credits). The Pro plan costs $60 per month (1,225 credits), with custom Business plans available.

6. AccuRanker

Best for: Real-time rank tracking for enterprises

AccuRanker is an enterprise-grade rank tracking platform designed for precision and scale. It provides real-time keyword updates, letting you track ranking changes daily or refresh data every two hours. 

You can monitor rankings on desktop and mobile, track at the country or city level, and organize campaigns with rule-based tagging.

AccuRanker also includes pixel-level tracking, so you can see whether your results appear above or below the fold. 

And AccuRanker integrates with major reporting tools like Google Search Console, GA4, and Looker Studio, which makes it a strong choice for agencies and enterprises managing SEO at scale. 

What I Like

AccuRanker stands out with its AI-powered metrics. 

For example, when tracking keywords like “best project management tools” or “best CRM for solopreneurs,” I can measure: 

• AI share of voice: Measures how often your site appears for a keyword by combining search volume and CTR estimates
• AI click-through-rate (CTR): Predicts click likelihood based on position, SERP features, and layout—useful when rankings look strong but traffic lags
• AI search volume: Combines data from Keyword Planner, Search Console, and Trends to give a stable, realistic view of demand

Pricing

No free plan available.

Paid plans start at $116 per month for 1,000 keywords.

Pricing scales based on keyword volume, with annual discounts and plans available for up to 1 million+ keywords.

7. SEOmonitor

Best for: Forecasting SEO impact and client reporting

SEOmonitor is built for agencies that track rankings at scale and need transparent client reporting.

It provides daily rank tracking across mobile and desktop, with 100-position SERP coverage for every keyword.

SEOmonitor also tracks SERP features, keyword-level sessions and conversions, and estimates how many clicks go to organic results based on the SERP layout.

A key feature is forecasting. SEOmonitor predicts the potential traffic and conversions you could gain by improving keyword rankings.

Keyword-level forecasts show the value each keyword can generate over time, which helps agencies set realistic SEO goals.

What I Like

SEOmonitor makes it easy to tie SEO performance directly to revenue impact.

When planning long-term strategies, I can identify which keywords are worth targeting—not just for traffic, but also for their conversion potential.

The forecasting model helps me prioritize those keywords and support the roadmap with measurable data clients can understand.

Pricing

No free plan available.

Paid plans start at €99 per month for 1,000 keywords, with optional add-ons. 

8. Advanced Web Ranking

Best for: Tracking keyword rankings across lesser-known search engines

Advanced Web Ranking goes beyond Google by tracking keyword rankings on more than 4,000 search engines, including YouTube and Amazon. It supports granular tracking by location, device, and language.

A standout feature is pixel tracking, which shows whether your page appears above the fold or hidden under SERP features. This helps explain ranking drops and low click-through rates.

For reporting, Advanced Web Ranking offers built-in templates for SEO performance reports and custom options for client-specific needs. 

The platform also measures your site’s share of voice in organic search and benchmarks performance against competitors.

What I Like

Advanced Web Ranking connects rankings to measurable business outcomes.

When I need to justify a keyword set, the tool’s traffic and revenue projections make the value clear. 

It helps prioritize SEO efforts and demonstrates ROI with data that goes beyond simple rank tracking.

Pricing

No free plan available.

Plans start at $89 per month for 7,000 keywords. 

The Agency plan costs $179 per month (14,500 keywords), and Enterprise is $449 per month (35,500 keywords), with custom plans available for higher volumes.

9. Pro Rank Tracker

Best for: Multi-engine tracking with white-label reporting

Pro Rank Tracker monitors keyword rankings across Google, Yahoo, Bing, YouTube, and Amazon up to the 100th position. 

It supports tracking on desktop and mobile and includes local ranking coverage across multiple countries and languages.

Pro Rank Tracker automatically generates SEO performance reports. You can schedule reports to send by email daily, weekly, or monthly.

What I Like

Pro Rank Tracker offers flexible, client-friendly reporting.

For international clients, I can share reports in their preferred language, adjust layouts to match their brand. And deliver them by email, live link, or exports to Google Drive, Sheets, or Dropbox.

For more independence, I can also set up a branded login or mobile app so clients can view results directly.

Pricing

No free plan available. 

Paid plans start at $49 per month for 500 keywords.

Pro Rank Tracker also offers a seven-day free trial for 500 keywords with all premium features. 

10. Keyword.com

Best for: Affordable SERP tracking with AI visibility features

Keyword.com is a cost-effective SERP tracking tool for both SEO agencies and in-house teams that tracks Google keyword rankings bi-hourly, daily (for paid users), or weekly (for free users) across mobile and desktop. 

You can filter results by location down to the zip code and generate white-label reports in just a few clicks.

Keyword.com also tracks AI visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews. 

The AI Rank Tracker shows where your brand appears in AI-generated responses, which pages are cited, what content is referenced, and how often your brand is mentioned. 

You can also monitor brand sentiment, citations, and competitor visibility in AI platforms. 

For traditional SEO, Keyword.com supports on-demand refreshes, API access, instant alerts, and white-label reporting for client-ready presentations. 

What I Like

The free Spyglass tool is a great bonus. It simulates Google SERPs for any region or domain (e.g., google.com.au or google.co.uk) and opens Google with those settings applied—making it quick to preview localized search results.

Pricing

A 14-day free trial is available.

Paid plans start at $3 per month (50 keywords) for Google tracking. 

API-only plans start at $46 per month (5,000 keywords), and the AI Visibility plan starts at $24.50 per month (50 credits).

Enterprise plans are available on request.

11. SE Ranking

Best for: Tracking keyword performance across multiple search engines and locations

SE Ranking tracks keyword rankings across major search engines, including Google, Bing, Yahoo, and YouTube. You can filter data by location, device, language, and even zip code.

Key features include: 

• Daily ranking updates with cached SERPs for trend analysis
• Competitor tracking for your site plus up to 20 rivals 
• Support for 100 locations per project
• Integrations with Google Analytics and Google Search Console

You can organize keywords using groups, tags, and notes, and monitor up to 37 SERP features, including AI Overviews. 

For agencies, SE Ranking supports branded reports, client access control, and unlimited projects on higher-tier plans.

What I Like

SE Ranking makes it easy to detect keyword cannibalization issues. It automatically flags when multiple pages compete for the same keyword, which helps prevent internal overlap that can weaken rankings.

Pricing

No free plan available.

Plans start at $52 per month (500 keywords). 

Pro costs $95.20 per month (2,000 keywords), and Business is $207.20 per month (5,000 keywords), with add-ons and custom enterprise options available.

12. Google Search Console (GSC)

Best for: Free and accurate search performance data from Google

Google Search Console is a free tool from Google that shows how your site performs in search and provides data on clicks, impressions, click-through-rate (CTR), and average position for your top keywords. 

You can also view metrics by page, country, device, and other filters.

Although GSC doesn’t offer pixel-level tracking, competitor comparisons, or real-time updates, it delivers direct insight into how Google views your site, which makes it one of the most reliable SEO data sources. 

What I Like

I use GSC to find high-impression keywords that aren’t driving enough clicks.

Go to “Search results,” apply a query filter, and enter a brand or category term. Then sort by impressions to identify queries with low CTR and optimize those pages for higher engagement.

Pricing

Free. 

13. Wincher

Best for: Tracking keyword rankings across 180 countries

Wincher tracks keyword rankings for desktop and mobile across 180 countries and allows you to monitor your site, track competitor domains, and receive instant alerts when rankings change.

The platform provides daily updates, traffic estimates, historical trends, and smart keyword grouping to keep projects organized. 

Wincher integrates with Google Looker Studio, WordPress, Wix, and other platforms, which allows you to sync reports easily. 

It supports both manual and automated reporting for flexible client delivery. 

What I Like

Wincher makes SERP analysis simple and actionable. 

I can compare my pages against top-ranking results for a keyword and identify performance factors such as word count, page speed, content strength, and backlinks. This helps me design a clear optimization strategy.

Pricing

No free plan available.

Plans start at $41 per month (500 keywords). 

Standard costs $74 per month (1,000 keywords), and Professional costs $266 per month (5,000 keywords), with custom plans available for more than 50,000 keywords.

14. SerpWatch

Best for: Receiving automated alerts for keyword ranking changes

SerpWatch tracks keyword rankings across Google, Bing, Yandex, and YouTube, both globally and locally. 

It monitors traditional rankings and SERP features such as featured snippets, People Also Ask, and image packs.

SerpWatch also tracks which SERP features your competitors earn, which helps you see where visibility is gained or lost. 

Daily ranking updates include screenshot verification, which shows an actual SERP snapshot for every keyword. This allows you to verify rankings with visual evidence. 

SerpWatch provides proactive monitoring tools. You can create custom rules and receive alerts via email, Slack, or other channels when rankings change. 

And timeline notes let you log campaign updates or website edits, which helps you trace what caused a ranking shift. 

What I Like

SerpWatch integrates with Zapier for automation. For example, a sudden ranking drop can trigger a task in your project management tool and tag an SEO specialist to investigate affected pages automatically. 

Pricing

No free plan available. 

Plans start at $29 per month (7,500 keywords). 

Growth costs $59 per month (22,500 keyword checks), and Premium is $199 per month (75,000 keyword checks), with a 14-day money-back guarantee.

15. Whatsmyserp

Best for: Quick location-based rank checks with on-demand updates

Whatsmyserp is a simple rank tracking tool with daily ranking updates and unlimited on-demand checks.

It also functions as a local SERP monitoring tool by allowing you to track rankings by location using location-specific keywords. 

You can set up alerts to get notified of ranking changes for selected keywords.

What I Like

The Whatsmyserp Chrome extension speeds up keyword research. 

While testing, I could check search volume and CPC directly in Google results—no need to open another tab. 

Pricing

No free plan available. 

Plans start at $19.99 per month (200 keywords). 

Premium costs $29.99 per month (500 keywords), and Professional costs $59.99 per month (1,000 keywords).

Whatsmyserp offers a 30-day money-back guarantee. 

16. SpySERP

Best for: Comparing SERPs side by side across devices and locations

SpySERP is a keyword tracking tool that monitors rankings for your website and up to 100 competitor domains.

Key features include:

• Benchmarking: Compare your performance directly against competitors 
• Cannibalization control: Detect and prevent multiple pages from targeting the same keyword
• Automatic keyword grouping: Simplify keyword organization for larger campaigns 

What I Like

SpySERP makes side-by-side SERP comparisons quick and accurate. For high-value keywords, you can instantly spot ranking differences between desktop and mobile or across different locations. 

Pricing

A free plan is available for five keywords. 

Paid plans start at $7.20 per month (10,000 keyword checks), with higher tiers offering more checks.

An Enterprise plan is also available.

Stay on Top of Your SERP Performance

Whether you're a solo marketer, agency, or managing SEO at scale, there’s a SERP tracking tool that fits your goals and budget.

If you need a budget-friendly option, choose Keyword.com. 

Running a local business? Try Map Rank Tracker or Mangools for location-based insights. 

Looking for advanced reporting and automation? Wincher or SerpWatch are strong picks. 

For all-in-one tracking with AI visibility insights, use Semrush’s Position Tracking within the Semrush SEO Toolkit.