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Check a Website’s TrafficTop Websites
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    MainTop Websiteswoolworths.com.au

    Last updated: March 12, 2026

    woolworths.com.au

    February 2026 Traffic Stats

    Retail
    Global Rank:
    Worldwide
    1,959
    Country Rank:
    Australia
    32
    Visits

    21.22M

    Authority Score

    80

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    woolworths.com.au Web Traffic Statistics

    Get a snapshot of woolworths.com.au online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    woolworths.com.au Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February woolworths.com.au received 21.22M visits with the average session duration 08:08. Compared to January traffic to woolworths.com.au has decreased by -10.47%.
    Visits

    21.22M

    -10%
    Pages / Visit

    5.21

    Avg. Visit Duration

    08:08

    Bounce Rate

    53.12%

    Total Visits last 3 months
    Feb21.22M
    Jan23.7M
    Dec21.89M
    Get marketing insights →10x daily insights. Free!

    woolworths.com.au Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Woolworths.com.au's core audience is located in Australia followed by United States, and New Zealand.
    Country
    All devices
    Desktop
    Mobile
    Australia95.57%20.28M29.84%70.16%
    United States1.05%223.24K44.18%55.82%
    New Zealand
    		0.96%203.5K20.13%79.87%
    Japan0.41%87.58K25.41%74.59%
    United Kingdom0.37%77.81K27.51%72.49%
    See all countries →10x daily insights. Free!

    woolworths.com.au Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On woolworths.com.au, visitors mainly come from Direct (51.62% of traffic), followed by google.com (26.49%). In most cases, after visiting woolworths.com.au, users go to google.com and coles.com.au.

    Show traffic details →

    woolworths.com.au AI Traffic

    Instantly get a clear LLM traffic breakdown. See how woolworths.com.au appears across today’s top AI platforms:
    • 21K visits from ChatGPT
    • 870 from Perplexity
    • 562 from Gemini
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    21K
    Perplexity
    870
    Gemini
    562
    copilot.microsoft.com
    456

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.892%
    • ChatGPT
      0.099%
    • Perplexity
      0.004%
    • Gemini
      0.003%
    • copilot.microsoft.com
      0.002%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

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    • Monitor every mention in real time across ChatGPT, Perplexity, Gemini, Google AI Mode, Claude, Grok, and other AI search platforms
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    woolworths.com.au Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Woolworths.com.au's audience also visits coles.com.au, followed by woolworths.co.nz, and bigw.com.au.
    #1
    woolworths.com.au favicon
    coles.com.au
    Visits:

    14.22M

    #2