Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April serta.com received 87.78K visits with the average session duration 36:20. Compared to March traffic to serta.com has decreased by -43.57%.

Visits

87.78K

-44%

Pages / Visit

10.01

Avg. Visit Duration

36:20

Bounce Rate

49.1%

Total Visits last 3 months

Apr87.78K

Mar155.55K

Feb151.57K

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serta.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Serta.com's core audience is located in United States followed by India, and Japan.

Country		All devices	Desktop	Mobile
United States	94.27%	82.74K	70.17%	29.83%
India	0.68%	600	100.0%	0.0%
Japan	0.58%	513	100.0%	0.0%
Singapore	0.57%	502	100.0%	0.0%
Norway	0.49%	427	100.0%	0.0%

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serta.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On serta.com, visitors mainly come from Direct (36.22% of traffic), followed by google.com (36.21%). In most cases, after visiting serta.com, users go to us-mattress.com and sertasimmons.com.

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serta.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Serta.com’s traffic has increased by 16.14% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 74.52% up to current paid search traffic.

Organic Search Traffic

322.46K

+16%

Paid Search Traffic

7.22K

+75%

Branded Traffic Share

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serta.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

serta.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to serta.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
serta mattress	T	1	27,100	2.86	7.45%
serta	C N	1	18,100	3.09	4.97%
serta perfect sleeper	I T	1	14,800	2.45	4.06%
mattress stores near me	T	3	110,000	5.04	2.45%
serta pillows	T	1	8,100	0.53	2.22%

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serta.com Backlink Analytics

Analyze and track serta.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

serta.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

5.87K

82.87K

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serta.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to serta.com has increased by 14.76% and equals 82.87K. The amount of referring domains has increased by 0.32% and equals 5.87K.

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serta.com SEO Audit

Check out serta.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

serta.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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serta.comApril 2025 Traffic Stats

serta.com Web Traffic Statistics

serta.com Traffic and Visitor Engagement