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    MainTop Websitespay.gov

    Last updated: October 11, 2025

    pay.gov

    September 2025 Traffic Stats

    Global Rank:
    Worldwide
    16,231
    Country Rank:
    United States
    3,939
    Visits

    3.39M

    Authority Score

    54

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    pay.gov Web Traffic Statistics

    Get a snapshot of pay.gov online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    pay.gov Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In September pay.gov received 3.39M visits with the average session duration 05:48. Compared to August traffic to pay.gov has increased by 29.9%.
    Visits

    3.39M

    +30%
    Pages / Visit

    3.86

    Avg. Visit Duration

    05:48

    Bounce Rate

    19.02%

    Total Visits last 3 months
    Sep3.39M
    Aug2.61M
    Jul2.97M
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    pay.gov Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Pay.gov's core audience is located in United States followed by United Kingdom, and Germany.
    Country
    All devices
    Desktop
    Mobile
    United States79.37%2.69M53.1%46.9%
    United Kingdom3.77%127.59K59.13%40.87%
    Germany1.66%56.16K57.1%42.9%
    Mexico1.4%47.48K92.31%7.69%
    Canada1.12%37.87K81.15%18.85%
    See all countries →10x daily insights. Free!

    pay.gov Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On pay.gov, visitors mainly come from dhs.gov (28.15% of traffic), followed by Direct (21.09%). In most cases, after visiting pay.gov, users go to treasury.gov and dhs.gov.

    Show traffic details →

    pay.gov AI Traffic

    Instantly get a clear LLM traffic breakdown. See how pay.gov appears across today’s top AI platforms:
    • 2K visits from ChatGPT
    • 376 from resemble.ai
    • 308 from Perplexity
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    2K
    resemble.ai
    376
    Perplexity
    308
    grok.com
    141
    copilot.microsoft.com
    8

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.922%
    • ChatGPT
      0.054%
    • resemble.ai
      0.011%
    • Perplexity
      0.009%
    • grok.com
      0.004%
    • copilot.microsoft.com
      0.0%

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    pay.gov Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Pay.gov’s traffic has dropped by -23.07% month-on-month down to current organic search traffic.
    Organic Search Traffic

    142.97K

    -23%
    Paid Search Traffic

    0

    Branded Traffic Share

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    pay.gov Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    pay.gov Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to pay.gov, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    www pay gov
    N
    		19,9004.336.1%
    pay.gov
    N
    		18,10004.99%
    www.pay.gov
    N
    		16,60004.06%
    pay gov
    N
    		15,4006.383.32%
    paygov paygov
    N
    T
    		15,40003.32%
    See all keywords →

    pay.gov SEO Audit

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    pay.gov SEO Audit and Website Health Check

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