Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August novica.com received 528.57K visits with the average session duration 12:07. Compared to July traffic to novica.com has increased by 14.01%.

Visits

528.57K

+14%

Pages / Visit

5.67

Avg. Visit Duration

12:07

Bounce Rate

59.5%

Total Visits last 2 months

Aug528.57K

Jul463.62K

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novica.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Novica.com's core audience is located in United States followed by Romania, and India.

Country		All devices	Desktop	Mobile
United States	75.01%	396.5K	23.02%	76.98%
Romania	9.19%	48.6K	0.04%	99.96%
India	4.5%	23.79K	82.95%	17.05%
Australia	3.46%	18.29K	18.44%	81.56%
Norway	3.01%	15.93K	1.49%	98.51%

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novica.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

Aug 2025

On novica.com, visitors mainly come from Direct (41.4% of traffic), followed by google.com (24.58%). In most cases, after visiting novica.com, users go to fedex.com and unicefusa.org.

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novica.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Novica.com’s traffic has increased by 10.09% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 54.14% up to current paid search traffic.

Organic Search Traffic

116.37K

+10%

Paid Search Traffic

2.61K

+54%

Branded Traffic Share

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novica.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

novica.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to novica.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Aug 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
novica	N	1	12,100	0.64	10.56%
novica jewelry	N	1	1,600	0.77	1.39%
novica catalog	N	1	1,300	1.16	1.13%
jewelry novica	N T	1	590	0.77	0.51%
aztec art	I	3	9,900	0.39	0.47%

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novica.com Backlink Analytics

Analyze and track novica.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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novica.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

8.98K

1.21M

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novica.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In August the number of backlinks to novica.com has dropped by -8.53% and equals 1.21M. The amount of referring domains has dropped by -0.96% and equals 8.98K.

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novica.com SEO Audit

Check out novica.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

novica.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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novica.comAugust 2025 Traffic Stats

novica.com Web Traffic Statistics

novica.com Traffic and Visitor Engagement