Check a Website’s TrafficTop Websites
Try for Free10x daily insights. Free!
    MainTop Websitesburberry.com

    Last updated: December 13, 2025

    burberry.com

    November 2025 Traffic Stats

    RetailApparel and Fashion
    Global Rank:
    Worldwide
    14,430
    Country Rank:
    United States
    7,095
    Visits

    3.97M

    Authority Score

    73

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    burberry.com Web Traffic Statistics

    Get a snapshot of burberry.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    burberry.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November burberry.com received 3.97M visits with the average session duration 04:50. Compared to October traffic to burberry.com has increased by 21.84%.
    Visits

    3.97M

    +22%
    Pages / Visit

    3.8

    Avg. Visit Duration

    04:50

    Bounce Rate

    46.62%

    Total Visits last 3 months
    Nov3.97M
    Oct3.26M
    Sep2.7M
    Get marketing insights →10x daily insights. Free!

    burberry.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Burberry.com's core audience is located in United States followed by United Kingdom, and Italy.
    Country
    All devices
    Desktop
    Mobile
    United States38.84%1.54M29.01%70.99%
    United Kingdom14.25%566.29K41.96%58.04%
    Italy6.78%269.36K19.11%80.89%
    France4.21%167.22K37.18%62.82%
    Canada3.77%149.95K37.96%62.04%
    See all countries →10x daily insights. Free!

    burberry.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On burberry.com, visitors mainly come from google.com__Google organic (35.37% of traffic), followed by Direct (31.89%). In most cases, after visiting burberry.com, users go to pingone.com and google.com.

    Show traffic details →

    burberry.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how burberry.com appears across today’s top AI platforms:
    • 5K visits from ChatGPT
    • 506 from Gemini
    • 363 from Perplexity
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    5K
    Gemini
    506
    Perplexity
    363
    Claude
    137

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.842%
    • ChatGPT
      0.13%
    • Gemini
      0.014%
    • Perplexity
      0.01%
    • Claude
      0.004%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

    • Review AI brand visibility
    • Compare how different platforms present you versus competitors
    • Track sentiment and feature mentions over time
    • Identify emerging market gaps
    • Discover the exact questions users ask
    • Get AI-generated tips to improve your product, marketing, and market position

    Semrush Enterprise AIO

    • Monitor every mention in real time across ChatGPT, Perplexity, Gemini, Google AI Mode, Claude, Grok, and other AI search platforms
    • Filter insights from brand to product or prompt level
    • Benchmark visibility and perception against competitors
    • Show how your products appear in ChatGPT Shopping
    • Deliver customizable reports and expert support help you protect your narrative and turn AI visibility into measurable growth
    Check your AI Visibility →Interested in Enterprise solution, book a demo!

    burberry.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Burberry.com's audience also visits fragranceoutlet.com, followed by neimanmarcus.com, and saksfifthavenue.com.
    #1
    fragranceoutlet.com
    Visits:

    343.65K

    #2
    burberry.com favicon
    neimanmarcus.com
    Visits:

    13.86M

    #3
    saksfifthavenue.com
    Visits:

    22.86M

    See more competitors →

    burberry.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Burberry.com’s traffic has dropped by -0.6% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 228.7% up to current paid search traffic.
    Organic Search Traffic

    6.37M

    -1%
    Paid Search Traffic

    120.36K

    +229%
    Branded Traffic Share

    Unlock

    Access 10 years of data →

    burberry.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    burberry.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to burberry.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    burberry
    C
    N
    		1368,0004.5615.88%
    burberry goddess
    I
    T
    		1110,0000.514.74%
    burberry perfume
    I
    T
    		160,5000.432.61%
    burberry scarf
    I
    T
    		133,1001.61.42%
    burberry goddess perfume
    T
    		127,1000.541.16%
    See all keywords →

    burberry.com SEO Audit

    Check out burberry.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    burberry.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.
    Get your audit →