Last updated: March 12, 2026
booking.com
February 2026 Traffic Stats
booking.com
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- Which keywords they target
- Their most important pages
- Where their traffic comes from
- Where they get backlinks from
- How they monetize their site
booking.com Web Traffic Statistics
Get a snapshot of booking.com online performance by viewing its most critical traffic metricsSpy on your competitors’ traffic generation strategies
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booking.com Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Booking.com's core audience is located in United States followed by United Kingdom, and Germany.booking.com Website Traffic Journey
Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.Desktop
Feb 2026
On booking.com, visitors mainly come from Direct (52.18% of traffic), followed by google.com (11.54%). In most cases, after visiting booking.com, users go to google.com and agoda.com.
booking.com AI Traffic
Instantly get a clear LLM traffic breakdown. See how booking.com appears across today’s top AI platforms:
- 402K visits from ChatGPT
- 74K from Gemini
- …and more!
Traffic from AI Platforms (Absolute)
6 Months
ChatGPT
Gemini
Traffic from AI Platforms (Share of Total)
Last month- 99.867%Other
- 0.112%ChatGPT
- 0.021%Gemini
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booking.com Competitors and Alternatives
Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Booking.com's audience also visits hotels.com, followed by expedia.com, and kayak.com.#1