📣 News: ContentShake AI is now the Content Toolkit inside the Semrush platform. New name. New home. Same value.
Go to Content ToolkitSemrush Content Toolkit vs ChatGPT
AI for SEO and content creation must go beyond generic outputs.
The Semrush Content Toolkit stands out by offering SEO insights and custom solutions tailored for small teams.
The platform is incredibly user-friendly and intuitive, making it a reliable and efficient tool to streamline our content creation process.
Kathryn Strachan
CEO at CopyHouse
The Semrush Content Toolkit creates a long-form piece right away, and accuracy and accessibility make it way better than ChatGPT!
Chiara Brancato
Founder at the Museum Creative
It has really simplified keyword research, generating content ideas and, most importantly, creating SEO-friendly content briefs for the team we have hired.
Vanhishikha Bhargava
Founder at Contensify
Content marketing changed forever with the launch of ChatGPT.
Now, the Semrush Content Toolkit is leading the next generation.
ChatGPT is powerful—but only if you know what to feed it. With solid keyword research and SEO know-how, you can guide it to produce great content.
But what if you don’t have the resources to research keywords, endlessly tweak ChatGPT prompts, and edit AI content?
Semrush has created a tool that combines OpenAI technology with real-time competitive insights.
Specifically designed to help small teams grow with content marketing.
Content Toolkit is a smarter ChatGPT alternative powered by Semrush data.
Redefining the AI experience for small teams with big content goals
ChatGPT |  | |
|---|---|---|
SEO-friendly content generation | ||
SEO-friendly content generation |  Requires lengthy and detailed prompts and doesn't provide keyword or search intent data |  Generates full articles optimized for your target keywords and region |
Content ideas | ||
Content ideas | Can generate a list of generic ideas or topics based on your prompt | Suggests data-driven topic and keyword ideas for your domain and target region |
Real-time competitor data | ||
Real-time competitor data | Doesn't provide real-time competitor data | Analyzes up-to-date data from your organic competitors and uses that information to adjust your content |
Real-time SERP analysis | ||
Real-time SERP analysis | Doesn't conduct real-time SERP analysis | Structures your content to match search intent and SERP patterns |
Topic ideas and content optimized for local markets | ||
Topic ideas and content optimized for local markets | | |
Automatic brand voice creation | ||
Automatic brand voice creation | Lets you adjust the tone of voice using multiple prompts | Defines your unique brand voice and applies it to all future content |
Browser extensions and integrations | ||
Browser extensions and integrations | | Offers free access to a Chrome Browser Extension |
Integrations | ||
Integrations | | Sends your articles directly to WordPress or transfers them to Google Docs |
AI image generation | ||
AI image generation | | |
Integration of royalty-free stock photos | ||
Integration of royalty-free stock photos | | |
Time | ||
Time | Requires more time for multi-step prompting and stitching your content together | Takes a couple of clicks to generate an SEO-friendly article draft. You can then quickly enhance it using the integrated AI chat and improvement tips. |
Free version | ||
Free version | Free version with limitations | Free 7-day trial |
Pricing | ||
Pricing | $20/month | $60/month |
While ChatGPT is cheaper, Semrush Content Toolkit offers unique features to help you create content that ranks high and brings relevant traffic.
Click, publish, rank:
Semrush Content Toolkit makes content
creation a breeze
Barbara Ferrigno's сontent revolution with Semrush Content Toolkit
AI that turbocharges Barbara Ferrigno's business.
With a 12x faster content production rate and readership doubling on AI articles, her firm witnesses a remarkable 10-15% business expansion.
Barbara's verdict?
The Content Toolkit is a game-changer for non-writers who need to create impactful content.
Barbara Ferrigno
CEO Concept Marketing Group
Grow your organic visibility with smart content
The Semrush Content Toolkit brings organic traffic and leads to your website. Even for a one-person show.
